The blockbuster number one international bestselling phenomenon is back … not that it ever really went away. This easily-read story quickly demonstrates three very practical management techniques: One Minute Goals, One Minute Praisings and One Minute Reprimands. The One Minute Manager also includes information on several studies in medicine and in the behavioural sciences, which help readers...

Neues vom Marketing-GroßmeisterDrei tiefgreifende Entwicklungen prägen die Zukunft des drastischer technologischer Fortschritt, verändertes Kundenverhalten und Umbrüche in bisher funktionierenden Geschäftsmodellen. Marketing 5.0 beschreibt zugänglich und praxistauglich, wie Unternehmen mit neuen Marketingstrategien auf diese Entwicklungen reagieren können, um Märkte für ihre Produkte und...

A large number of managers - especially in these difficult times - feel completely overwhelmed. Their inboxes are overflowing, they constantly struggle to finish their to-do lists and they stay at work longer than they would like to, leaving little time for the things that really matter. Luckily there is a way for managers to enjoy work and build a successful and fulfilling career without...

A unique and powerful strategy for leading others In this newly revised third edition of Leading with Questions, renowned global leadership consultants Michael Marquardt and Bob Tiede describe how to ask powerful questions that generate short-term and long-term results and success. They show you how effective leaders use questions to encourage participation and teamwork, foster...

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn...

Wenn Sie sich auch nur ein klein wenig für das Network Marketing interessieren, müssen Sie sich einfach dieses Buch besorgen. GoPro mit seinen 160 Seiten lässt sich zwar schnell durchlesen, doch in diesen Zeilen finden Sie eine wahre Goldgrube von Informationen, um sich ein größeres und erfolgreicheres Geschäft aufzubauen. Wenn Sie sich gerade eine Organisation aufbauen,...

Forget the old concept of retirement and the rest of the deferred-life plan - there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint.

The issues raised in this study concern the contemporary specifics of the Polish territory as well as the historical context, especially legal provisions, economic changes and the political transformation which took place after the Second World War. All these issues are illustrated by numerous local examples from the Gdańsk agglomeration and the Pomerania region. However, the research presented...

In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding $600 billion. The startup...

Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.§§Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off...

For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's...

In a world increasingly beset by climate change, pollution, epidemics, extinctions, and ever more generalized violence, more thoughtful and effective collective responses are needed. Were some persons, institutions, and communities, to change their most basic priorities from mainly preserving individual and social privileges to serve the communal and fundamental relational values of all,...

The next step in HR's creation of value--turning the war for talent into victory through organization -HR is not about HR. HR begins and ends with the business.-The RBL Group and the Ross School of Business at the University of Michigan have shaped much of the HR profession for 30 years through the Human Resource Competency Study (HRCS). With this latest (7th) round of research, Dave Ulrich,...

Struggling to Get Your Foot in the Door of Big Companies? Setting up meetings with corporate decision makers has never been harder. It's almost impossible to get them to pick up the phone. They never return your calls. And if you do happen to catch them, they blow you off right away. It's time to stop making endless cold calls or waiting for the phone to ring. In today's crazy marketplace,...

Current technological revolution, immense Internet penetration, and mobile technologies resulted in a brand new type of consumer. This new consumer changed the manner of making purchasing decisions, but also leaves thousands of footprints on WWW pages, in mobile apps, maps, or transaction systems. All this has resulted in redefining the role of marketing, and placed remarkable challenges...

The strategy tools you need for your business to succeed! Let Key Strategy Tools be your guide to developing a winning strategy for your firm.  Cherry-pick the most useful approaches for your business and create a robust strategy that withstands investor scrutiny and becomes your roadmap to success.  Covering 88 tools and framed within an innovative strategy development process, the Strategy...

Das Buch zeigt praxisnah wie sich IT-Organisationen optimal aufstellen müssen in dieser sich dynamisch wandelnden Welt und was dies für die Führung dieser immer wichtiger werdenden IT bedeutet. Darüber hinaus wird das Thema Führung einer IT-Organisation näher beleuchtet: Was ist die Rolle und was sind die Führungsaufgaben eines CIOs? Wie und mit welchen Mitteln kann eine IT-Organisation am...

Do you want to achieve startup speed at enterprise scale? Growth. It's what every company strives for. But it's become more and more elusive as companies struggle to hit their projected growth rates in an increasingly competitive market. While zero-based budgeting (ZBB) has been wielded for decades to cut costs, it falls short when it comes to spurring growth. But a zero-based mindset (ZBx)...

The aim of this study is to explore the impact of globalziation processes on selected areas of accounting, management and marketing in Poland and Lithuania. It offers analysis of the present situation in these countries with regard to participation in globalization processes - accelerating as a result of entry to the European Union - and presentation of the authors' observations, experiences...

The authors of the international bestseller The Decision Book teach us how to communicate better at work and in everyday life The internationally bestselling duo Mikael Krogerus and Roman Tschappeler have tested the 44 most important communication theories - from Aristotle's thoughts on presenting through Proust on asking questions to the Harvard Negotiation Project - for their practicality...